Harp Column Magazine did its 25th Aniversary Issue and revisited all the cover stories over the past 25 years. I was humbled to think I was among all the greatist accomplished innovators and masters of the instrument.  I have never thought of myself that way, but if you read the article, you can see they must have picked me because I have some good ideas  or am a good pep talker :).  It was pretty moving to read it again, 10 years later. The things I was dreaming about have come true. All that relentless work actually paid off.

The little update which they gave for every cover story says the following:

LISA LYNNE November/December 2008
Then – This heavy metal band bassist taught herself how to play the harp and successfully carved out her musical  niche, becoming the best selling Celtic (lever) harpist in  the U.S. and touring 40 weeks a year for the past 15 years.
What she told us “…I knew that this instrument had a lot of magic, a lot of power, because it transcended all lines, all varieties of people.”
Now – Lynne teamed up in a duo with fellow Celtic harper Aryeh Frankfurter and the two have since married. They also tour in a trio with wire-strung harpist and storyteller Patrick Ball. She has also released a second volume of original compositions and several albums in the last 10 years, created in her own recording studio.

To read full article click here.

My first article came out today in Music Connection Magazine!

It is short excerpts and ideas from my new book. This magazine has been around since I was just starting out and as a young musician in L.A. I would devour every issue. It’s still going strong and now I am helping them help musicians too. Will wonders never cease? You can link directly to the download of the issue and article at http://www.musicconnection.com/ You can download the whole April issue for free and my “Career Connection” is on page 45.

My very first official review. I’m so excited!

Lisa Lynne Franco has more than survived the ups and downs of the modern music business. She has made her own way through the maze of record labels, falling CD sales, billboard chart fatigue and has developed an almost scientific process by which to thrive as a musician, and is generously willing to share it all in her book, How to Succeed at Self-Produced Concerts; A Guide for Performers and Presenters to Navigating a Successful Event. The author takes the reader through her history as a bass playing classic rocker, to chart topping recording artist for Windham Hill, through her experiences developing programs for community medical centers bringing musical healing into the lives of people so desperately in need. All leading to the eventual realization that acting on her own behalf as a completely independent musician, successfully managing, in every sense of the word, her own artistic journey, was the perfect fit.

This text helps the artist navigate the exploration of alternative venues vs established ones, working promotion and social media leading up to the event, dealing with tangibles like contract agreements, ticketing, merchandise, and accounting when the event has come to its successful conclusion. It’s not a study in “successful event management made easy” because Ms. Franco makes it clear that a successful return only occurs through diligence, focus and hard work. However, with specific email templates, action timelines, spreadsheets for organizing press contacts and possible venues, the author manages to elevate some of the sting of mundane business tasks and offers even the most disorganized person a foundation for success with an effective step by step process.

Equally inspirational and motivational, the book helps the reader to see venue performance opportunities through a broader view, enabling innovative ways to build an audience and make a living by breaking each piece of the process down into actionable and approachable steps that seem palatable even to the most easily overwhelmed artist. A quintessential DIY manual for the performing musician that manages double duty as a guide to also inform possible Presenter-Hosts in preparation for a successful event. In addition, the practical applications bridge several artistic platforms and it’s safe to say, this would be beneficial text for anyone organizing a public event or for any type of performance artist who wants to advance the trajectory of their career.
Overall, Lisa Lynne Franco offers a concise, comprehensive, and entertaining manual. How to Succeed at Self-Produced Concerts provides many thoughtful options for success and leaves the reader feeling empowered and prepared to embrace their own independence, while reaching out to endless possibilities for creating a magical entertainment experience for host, performer and most importantly, audience.

Hi all, It’s been a full and busy year, new home in new state, new book, new cat and new band! Very exciting stuff I’ll elaborate more in future posts. Here’s a sample of what we are doing. We’ll be doing some more touring along the west coast next year and hope to see you soon!