A labor of love is almost complete! For so long I have wanted to share all I have learned from my years of experience overseeing every aspect of my own concerts and tours.

I am writing this book for two reasons: to empower performers to create their own opportunities and to assist new presenters in hosting concerts or building an ongoing series. This amounts to more places for us to play, and new ways to connect with live music patrons and appreciators.

In my own touring, I have helped many good folks from all around the country who are a connected to churches, community centers and other unique spaces to host their very first concert (mine). I have found there are many willing people who have the space and desire but just need a little guidance and inspiration to make it happen.  This step by step guide will help both artist and presenter determine who can or should be doing what, and when it should be done. This will empower artists to ascertain each situation and take responsibility to maximize every opportunity and avoid common mistakes.

In addition to my own experience, I have integrated lessons learned and sage advice from fellow performers and experienced presenters. I couldn’t resist asking for their weird and funny stories, too. I have included advice from newspaper writers and entertainment editors on how you can get the press coverage you need to have your music and your mission get the attention it deserves.

I am currently in the editing process and searching for a layout artist now, as assembling the text and cartoons is best left to the professionals. I love the many brilliant illustrations from my friend Christine who did wonderful upgrades to my silly little doodles (samples below).

When the book is ready it will be available in both digital and paper form.  There are task graphs to print out and checklists to utilize. This will take the mystery out of all that it takes to get the word out and inspire people to come to your show. You can create your own concert tours and be successful at it while your are helping new presenters to open their spaces, contribute to their community, and be patrons of the arts.

Here are just a few of the illustration. There are four main characters, Debbie DoRight, Diva Diana, Lazy Louis and Desperate Dan, all finding their way through this ever evolving business of music.  Here are some of the subjects covered.

It’s a New World

The Current Landscape

Your Mission

What is Success?

Reaching Out To

Established Venues

Alternative venues

New Presenters Overview

 

Choosing The Date

Agreements

Ticketing

Sound

Unique Opportunities

Master Promotion Plan

Who Does What and When?

Presenters Checklist

Task Graph and Timeline

Your Visuals

Press Releases

News & Calendars

Radio & TV

Social Media

Show Day Logistics

Merchandise

Accounting

Follow Up

Also included is my story and many more tips and advice from artists, hosts, presenters and journalists.  Last but not least, a helpful collection of resource links.

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